{"id":43,"date":"2017-02-16T09:17:00","date_gmt":"2017-02-16T08:17:00","guid":{"rendered":"http:\/\/mxajfmgl.preview.infomaniak.website\/?page_id=43"},"modified":"2026-01-07T14:11:35","modified_gmt":"2026-01-07T13:11:35","slug":"blog","status":"publish","type":"page","link":"https:\/\/olivierlacour.com\/?page_id=43","title":{"rendered":"BIOGRAPHIE"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/olivierlacour.com\/wp-content\/uploads\/2024\/07\/image.png\u00a0\u00bb background_position=\u00a0\u00bbcenter_right\u00a0\u00bb custom_padding=\u00a0\u00bb6%||6%||false|\u00a0\u00bb bottom_divider_style=\u00a0\u00bbslant\u00a0\u00bb bottom_divider_height=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color_gradient_direction__hover=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_direction__hover_enabled=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_start_position__hover=\u00a0\u00bb0%\u00a0\u00bb background_color_gradient_start_position__hover_enabled=\u00a0\u00bb0%\u00a0\u00bb background_color_gradient_end_position__hover=\u00a0\u00bb100%\u00a0\u00bb background_color_gradient_end_position__hover_enabled=\u00a0\u00bb100%\u00a0\u00bb background_color_gradient_stops__hover=\u00a0\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbPage Title Area\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ min_height=\u00a0\u00bb238px\u00a0\u00bb custom_padding=\u00a0\u00bb17px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|–et_global_heading_font_weight|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb60px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb85px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset1″ header_text_shadow_style=\u00a0\u00bbpreset2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Mais qui suis-je pour affirmer \u00eatre\u00a0
<\/b>LE copywriter qu\u2019il vous faut\u00a0?<\/b>\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Me Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ min_height=\u00a0\u00bb479.7px\u00a0\u00bb custom_margin=\u00a0\u00bb-63px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbTitle Area\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|600||on|||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||5px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb20%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Je suis Olivier Lacour<\/h2>[\/et_pb_text][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ max_width=\u00a0\u00bb23px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb20%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_4,1_4″ admin_label=\u00a0\u00bbAbout Me Area\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb max_width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb30%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

La puissance de mes textes publicitaires a permis de vendre des millions de produits num\u00e9riques et physiques, des s\u00e9minaires, et bien plus encore, dans de nombreux secteurs d\u2019activit\u00e9s\u2026\u00a0<\/span><\/p>\n

P\u00e8re de quatre enfants, autodidacte sans \u00e9tude ni dipl\u00f4me, c\u2019est de mon HLM en janvier 1983 que l\u2019aventure a commenc\u00e9. C\u2019est en cr\u00e9ant mon entreprise de vente de produits de protection solaire, \u00e0 distance, que j\u2019ai d\u00e9couvert le copywriting.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbDes dizaines de milliers de pages \u00e9crites\u00a0\u00bb number=\u00a0\u00bb1000….\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#666666″ number_font=\u00a0\u00bbMontserrat|600|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#2a2a2a\u00a0\u00bb number_font_size=\u00a0\u00bb48px\u00a0\u00bb number_line_height=\u00a0\u00bb100px\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb 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Vendre sans commerciaux et
sans bouger de chez soi \u2026<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb–et_global_body_font|800||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

\u2026 juste par la puissance de textes de vente. Cela m\u2019a fascin\u00e9\u00a0!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

En Normandie en 1986, j\u2019ai particip\u00e9 au lancement d\u2019une soci\u00e9t\u00e9 de la r\u00e9paration de pare-brise sous la marque am\u00e9ricaine Special-T ! Litt\u00e9ralement passionn\u00e9 par le copywriting, j\u2019ai revendu mon affaire en 1989 pour cr\u00e9er une agence de marketing direct.<\/p>\nEn 2008, tout en gardant ma maison en France, j\u2019ai achet\u00e9 une villa de 400M2 au Soleil du S\u00e9n\u00e9gal sur la station baln\u00e9aire de Saly Portudal. Travailler proche de la piscine et en maillot de bain, c\u2019est un r\u00eave accompli r\u00e9ussi ! Voil\u00e0 de bonnes conditions pour cr\u00e9er les meilleurs textes publicitaires\u2026[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Bien s\u00fbr, je rentre tr\u00e8s r\u00e9guli\u00e8rement en France. Cela me permet un contact physique permanent avec mes clients qui, souvent, deviennent des amis\u00a0! Malgr\u00e9 le digital, rien ne vaut le contact humain\u2026<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb–et_global_body_font|600|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb35px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Sollicit\u00e9 par de nombreuses entreprises \u2026<\/p>\n

\u2026 je suis intervenu avec succ\u00e8s dans de nombreuses activit\u00e9s :<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

D\u00e9veloppement personnel, s\u00e9minaire, formation au copywriting, \u00e9dition, coaching en entreprise, placements financiers avec abonnement, formations pour r\u00e9ussir sur internet, compl\u00e9ments alimentaires, s\u00e9duction, t\u00e9l\u00e9phonie, assurance, informatique, moto et accessoires, aviculture, spiritualit\u00e9, \u00e9sot\u00e9risme, lithoth\u00e9rapie, vente \u00e0 distance de concepts pour cr\u00e9er son entreprise, force de vente, etc\u2026

<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Avec une expertise \u00e9prouv\u00e9e dans de nombreux secteurs, je m\u2019adapte \u00e0 vos projets et \u00e0 vos besoins sp\u00e9cifiques. Contactez-moi d\u00e8s aujourd\u2019hui. Vous d\u00e9couvrirez comment mon savoir-faire en copywriting peut vous propulser vers les sommets de la r\u00e9ussite\u2026[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Mais qui suis-je pour affirmer \u00eatre\u00a0LE copywriter qu\u2019il vous faut\u00a0?\u00a0Je suis Olivier LacourLa puissance de mes textes publicitaires a permis de vendre des millions de produits num\u00e9riques et physiques, des s\u00e9minaires, et bien plus encore, dans de nombreux secteurs d\u2019activit\u00e9s\u2026\u00a0 P\u00e8re de quatre enfants, autodidacte sans \u00e9tude ni dipl\u00f4me, c\u2019est de mon HLM en janvier […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olivierlacour.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":20,"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":29288,"href":"https:\/\/olivierlacour.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions\/29288"}],"wp:attachment":[{"href":"https:\/\/olivierlacour.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}